Local Specific Tools
WhiteSpark Local Citation Finder
This is the industry standard tool and it’s awesome. Basically you can drop in your
main kw and city, it will go out and find your competitors and see what citations they
have, rank the citation sources by DA (Domain Authority) and show you which ones
you are missing.
Local SEO Checklist
Nice and easy checklist to make sure you have the bases covered + more.
Rich Snippet Validator (Google)
Validate that rich snippets are working on your local site.
Creates schema.org microdata for your local site.
Local SEO Quick Check (Moz)
Quickly check where you stand with citations, duplicates, errors etc.
Free Review Montioring
This will monitor your reviews, and you can track reviews of your competition.
Bluementhals Local Business Category Tool
Cool tool to get all the categories you should be in on Google Places.
Local Citation Audits & Custom Citation Building
Doing Local the right way. No cookie cutter solutions. Every campaign is customized
and researched. As close to push-button local as you can get.
Citation Cleanup Service
If you have incorrect or inconsistent citations, we’ll clean them up for you manually.
Keyword Research Tools
SEMRush is a website research tool. You can check search engine or PPC stats on any
website, see your rankings, or your competitors rankings. I love using it for keyword
jacking. Here are 2 ways you can use this tool in just a few min:
1. Easy Wins Method: Put in your website URL. Under Organic Research on the left,
click positions. See what you’re ranking for on page 2, re-optimize your pages or
add links (internal or external) to boost your rank.
2. Keyword Jacking Method: Get your competitors domains and run a keyword report
on them. Sort the report by kw volume, jack their keywords and either add them to
your existing pages or build out new pages. BOOM.
Here’s a quick example video for reference.
Quickest keyword tool ever! This will show strength values that come from majestic
(TF & CF), & Unique linking IPs for the top 10 results, as well as PR. Awesome. You can
use this in combination with all the keyword ideas you got from Semrush (item #1).
This is basically a google suggest scraper. Find all kinds of long tails with this baby.
Backlink Analysis Tools
You can check the backlinks of any site with these tools. I use them for all of the
1. Overview of what’s going on with a site (any anomalies etc)
2. Checking for over-optimization
3. Checking competitors to see if they have any good links / trying to jack
4. Doing general research on domains
That all being said, these 3 tools do about the same thing but each one has strengths
& weaknesses. Here’s what I think about all 3:
1. Ahrefs - Best at catching backlinks. Most accurate checker
2. Open Site Explorer - Most commonly used statistics for judging website power or
strength, however DA & PA metrics scale with spam so you really need to look at the
actual backlinks too.
3. Majestic - Best for determining websites trust / strength.
This kick ass little diddy will automatically run stats for you on all the websites you
visit and put an overlay in search results if you want. This is the quickest way to check
stats as you’re browsing around.
Want to check a bulk group of domains? With this easy tool, you can throw a bunch of
domains into a google doc and quickly get the moz DA / PA for them.
SEO Analytics & Tracking
Enough Said. I just use it on all my Money sites.
Fresh Metrix (Rank Tracking)
Easy rank tracking for national and down to the local level. You can start for free and
they have plans all the way up to the thousands of keywords.
Serpfox (Rank Tracking)
Nice & easy tool for rank tracking. Just plop in your URL, keywords and location and it
will do all the tracking for you. They have a free plan as well if you’re just getting
Serpbook (Rank Tracking)
Similar to serpfox but with nice white label and automated reporting.
You can connect your Google Analytics account and it will display when google
updates happened so you can see if drops in traffic match any Google updates.
All of the Google updates + what really happened + case studies.
Pretty self explanatory.
Registers your brand name on the top social media websites in the world
Building A PBN
Great place for checking stats on upcoming auctions.
You always should check what a site has been used for in the past, regardless of how
good the backlinks are. Here you can see an archive of past uses.
Make sure your content is original. You can use this for articles that your outsourcers
have written for you, or check clients sites to make sure they don’t have any dupe.
SEO Agency Building Tools
These are tools you can use to build your SEO business
Client Meeting Tools
Great little app similar to Schedule once, great clean interface.
Probably the easiest online screensharing app. Once you have the app, you can just
give the client the link and they don’t have to download anything (wow… right?)
ScreenShare, Calls, International dialing, video conference and more. We use it every
(Customer Relationship Management Software)
This is the one we use at The HOTH after checking out a bunch of different ones. It can
be more expensive, but this has the features you’re looking for.
The industry standard crm in the cloud. Integrates with lots of other apps as well.
CRM, Email Marketing, and E-commerce tools all in one. Often called confusionsoft.
Popular small business CRM that integrates with Gmail.